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We are

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two Colombians with an entrepreneurial spirit since always and an unstoppable passion for helping Hispanic entrepreneurs grow beyond borders.

In the year 2022, we founded WEEXP: an American company that helps Hispanic entrepreneurs expand their business, mainly in the U.S.


Our mission is clear: 

Empower retail sector companies to reach their maximum global potential, connecting them with real opportunities and transforming their vision into a profitable and sustainable reality.

We share a video of our first Trade Mission, where we brought together more than 25 Peruvian entrepreneurs in a comprehensive experience in Medellín, Colombia — a meeting that marked the beginning of many connections and opportunities to continue growing together.


Our purpose is to generate trusting relationships, with principles and values that lead to great friendships and businesses. 

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Our team

Juliana Vallejo
CEO - Founder

Carlos Aguirre

Export Brand Development, Co-Founder

Leidy Berrío

Commercial Director, Co Founder

Stephanie Rodríguez

Administrative Manager

Tania Navarro

WeTrade US Leader

Omar Zoeir Mahmoud-Makki

Business Development and Integration - Middle East

Luisa Arismendy

Business Trainer

Juan Pablo Velez

Retail Intelligence